Abstract
This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.
| Original language | English |
|---|---|
| Title of host publication | The Conference Proceedings from the 2019 British Academy of Management Conference |
| Publisher | British Academy of Management |
| Number of pages | 8 |
| ISBN (Electronic) | 9780995641327 |
| Publication status | Published - 5 Sept 2019 |
| Event | BAM2019 Conference - Aston University, Birmingham, United Kingdom Duration: 3 Sept 2019 → 5 Sept 2019 https://www.bam.ac.uk/civicrm/event/info?id=3502 |
Conference
| Conference | BAM2019 Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Birmingham |
| Period | 3/09/19 → 5/09/19 |
| Internet address |
Fingerprint
Dive into the research topics of 'Internal Perceptions of Employer Branding: A Review and Conceptual Framework'. Together they form a unique fingerprint.Prizes
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British Academy of Management HR Special Interest Group Best Development Paper
Sinclair, K. (Recipient), Martin, G. (Recipient) & Bushfield, S. (Recipient), 5 Sept 2019
Prize: Prize (including medals and awards)