Internal Perceptions of Employer Branding: A Review and Conceptual Framework

Katie Sinclair, Graeme Martin, Stacey Bushfield

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    63 Downloads (Pure)


    This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.

    Original languageEnglish
    Title of host publicationThe Conference Proceedings from the 2019 British Academy of Management Conference
    PublisherBritish Academy of Management
    Number of pages8
    ISBN (Electronic)9780995641327
    Publication statusPublished - 5 Sept 2019
    EventBAM2019 Conference - Aston University, Birmingham, United Kingdom
    Duration: 3 Sept 20195 Sept 2019


    ConferenceBAM2019 Conference
    Country/TerritoryUnited Kingdom
    Internet address


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