Internal Perceptions of Employer Branding: A Review and Conceptual Framework

Katie Sinclair, Graeme Martin, Stacey Bushfield

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.

Original languageEnglish
Title of host publicationThe Conference Proceedings from the 2019 British Academy of Management Conference
PublisherBritish Academy of Management
Number of pages8
ISBN (Electronic)9780995641327
Publication statusPublished - 5 Sep 2019
EventBAM2019 Conference - Aston University, Birmingham, United Kingdom
Duration: 3 Sep 20195 Sep 2019
https://www.bam.ac.uk/civicrm/event/info?id=3502

Conference

ConferenceBAM2019 Conference
CountryUnited Kingdom
CityBirmingham
Period3/09/195/09/19
Internet address

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