This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.
|Title of host publication||The Conference Proceedings from the 2019 British Academy of Management Conference|
|Publisher||British Academy of Management|
|Number of pages||8|
|Publication status||Published - 5 Sep 2019|
|Event||BAM2019 Conference - Aston University, Birmingham, United Kingdom|
Duration: 3 Sep 2019 → 5 Sep 2019
|Period||3/09/19 → 5/09/19|
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Prize: Prize (including medals and awards)