Japan’s Nation Branding: Recent Evolution and Potential Future Paths

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)52-65
    Number of pages13
    JournalJournal of Current Japanese Affairs
    Volume16
    Issue number3
    Publication statusPublished - Jan 2008

    Keywords

    • Nation branding, Japan

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