Job motivation and empowerment in the retail sector: a case study

Evangelia Elpidoforos Fragouli, Kiriaki Deligianni

    Research output: Contribution to conferencePaper


    Job motivation and empowerment has received immense theoretical and practical attention. This paper explores the role and outcomes of motivation and employee empowerment for both businesses and employees in the Greek retail sector. The objectives of this study are to highlight the importance of both motivation and empowerment, to identify whether these two concepts may be considered drivers of employee’s job satisfaction, and to draw a potential connection between job satisfaction and company performance, in the Greek retail industry. Specifically, in order to meet these objectives, this project will follow an exploratory approach investigating the following research questions how and to what extent employees who work in retail industry in Greece are motivated to perform better, how successful are these motivation practices and policies regarding increase of productivity and performance. This study provides solutions and recommendations for the improvement of a company’s strategy towards a motivated and empowered work environment.
    Original languageEnglish
    Publication statusPublished - 11 Sep 2014
    EventBAM 2014: The Role of the Business School in Supporting Economic and Social Development - Belfast Waterfront, Belfast, United Kingdom
    Duration: 9 Sep 201411 Sep 2014


    ConferenceBAM 2014
    Country/TerritoryUnited Kingdom
    Internet address


    • motivation
    • empowerment
    • job satisfaction


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