Keep, lose, change: prompts for the re-design of product concepts in a focus group setting

David M. Frohlich (Lead / Corresponding author), Christopher Sze Chong Lim, Amr Ahmed

    Research output: Contribution to journalArticle

    11 Citations (Scopus)

    Abstract

    Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part.
    Original languageEnglish
    Pages (from-to)80-95
    Number of pages16
    JournalCoDesign
    Volume10
    Issue number2
    Early online date24 Jan 2014
    DOIs
    Publication statusPublished - 2014

    Keywords

    • Concept
    • Design
    • re-design
    • co-design
    • focus group
    • Older people
    • Ambiguity
    • keep
    • lose
    • Change

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