Keep, lose, change: prompts for the re-design of product concepts in a focus group setting

TY - JOUR

T1 - Keep, lose, change

T2 - prompts for the re-design of product concepts in a focus group setting

AU - Frohlich, David M.

AU - Lim, Christopher Sze Chong

AU - Ahmed, Amr

PY - 2014

Y1 - 2014

N2 - Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part.

AB - Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part.

KW - Concept

KW - Design

KW - re-design

KW - co-design

KW - focus group

KW - Older people

KW - Ambiguity

KW - keep

KW - lose

KW - Change

UR - https://www.scopus.com/pages/publications/84904262363

U2 - 10.1080/15710882.2013.862280

DO - 10.1080/15710882.2013.862280

M3 - Article

SN - 1571-0882

VL - 10

SP - 80

EP - 95

JO - CoDesign

JF - CoDesign

IS - 2

ER -