Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

Jennifer Lees-Marshment; Edward Elder; Julia Büdler; Daniel Barraclough; Alexa Frost; Laura Hemingway; Zach Lee; Shai Navot; ‘Olita Tu’ifua

doi:10.1007/978-3-030-77333-5_6

Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

Jennifer Lees-Marshment (Lead / Corresponding author), Edward Elder (Lead / Corresponding author), Julia Büdler, Daniel Barraclough, Alexa Frost, Laura Hemingway, Zach Lee, Shai Navot, ‘Olita Tu’ifua

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter draws on analysis of Labour and Ardern’s communication, an interview with Ardern’s first chief of staff, public polling data, Vote Compass survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern’s polite populist strategy masked failures in delivery that was compounded by ineffective delivery marketing during a majority of their first two and a half years in government. In doing so, the chapter argues that Labour were able to boost public perceptions of their delivery capability, but that this is a short-term solution to a long-term problem.

Original language	English
Title of host publication	Political Marketing and Management in the 2020 New Zealand General Election
Editors	Edward Elder, Jennifer Lees-Marshment
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Chapter	6
Pages	79-94
Number of pages	16
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5_6
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

Delivery
Delivery communication
Delivery management
Polite populism

Access to Document

10.1007/978-3-030-77333-5_6

1 Book

Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book

Cite this

Lees-Marshment, J., Elder, E., Büdler, J., Barraclough, D., Frost, A., Hemingway, L., Lee, Z., Navot, S., & Tu’ifua, O. (2021). Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism. In E. Elder, & J. Lees-Marshment (Eds.), Political Marketing and Management in the 2020 New Zealand General Election (1 ed., pp. 79-94). (Palgrave Studies in Political Marketing and Management). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-77333-5_6

Lees-Marshment, Jennifer ; Elder, Edward ; Büdler, Julia et al. / Labour’s Delivery in Government : Limited Transformation Masked by Crisis Management and Polite Populism. Political Marketing and Management in the 2020 New Zealand General Election. editor / Edward Elder ; Jennifer Lees-Marshment. 1. ed. Switzerland : Palgrave Macmillan, 2021. pp. 79-94 (Palgrave Studies in Political Marketing and Management).

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abstract = "This chapter draws on analysis of Labour and Ardern{\textquoteright}s communication, an interview with Ardern{\textquoteright}s first chief of staff, public polling data, Vote Compass survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern{\textquoteright}s polite populist strategy masked failures in delivery that was compounded by ineffective delivery marketing during a majority of their first two and a half years in government. In doing so, the chapter argues that Labour were able to boost public perceptions of their delivery capability, but that this is a short-term solution to a long-term problem.",

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author = "Jennifer Lees-Marshment and Edward Elder and Julia B{\"u}dler and Daniel Barraclough and Alexa Frost and Laura Hemingway and Zach Lee and Shai Navot and {\textquoteleft}Olita Tu{\textquoteright}ifua",

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Lees-Marshment, J, Elder, E, Büdler, J, Barraclough, D, Frost, A, Hemingway, L, Lee, Z, Navot, S & Tu’ifua, O 2021, Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism. in E Elder & J Lees-Marshment (eds), Political Marketing and Management in the 2020 New Zealand General Election. 1 edn, Palgrave Studies in Political Marketing and Management, Palgrave Macmillan, Switzerland, pp. 79-94. https://doi.org/10.1007/978-3-030-77333-5_6

Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism. / Lees-Marshment, Jennifer (Lead / Corresponding author); Elder, Edward (Lead / Corresponding author); Büdler, Julia et al.
Political Marketing and Management in the 2020 New Zealand General Election. ed. / Edward Elder; Jennifer Lees-Marshment. 1. ed. Switzerland: Palgrave Macmillan, 2021. p. 79-94 (Palgrave Studies in Political Marketing and Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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T1 - Labour’s Delivery in Government

T2 - Limited Transformation Masked by Crisis Management and Polite Populism

AU - Lees-Marshment, Jennifer

AU - Elder, Edward

AU - Büdler, Julia

AU - Barraclough, Daniel

AU - Frost, Alexa

AU - Hemingway, Laura

AU - Lee, Zach

AU - Navot, Shai

AU - Tu’ifua, ‘Olita

N1 - Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.

PY - 2021

Y1 - 2021

N2 - This chapter draws on analysis of Labour and Ardern’s communication, an interview with Ardern’s first chief of staff, public polling data, Vote Compass survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern’s polite populist strategy masked failures in delivery that was compounded by ineffective delivery marketing during a majority of their first two and a half years in government. In doing so, the chapter argues that Labour were able to boost public perceptions of their delivery capability, but that this is a short-term solution to a long-term problem.

AB - This chapter draws on analysis of Labour and Ardern’s communication, an interview with Ardern’s first chief of staff, public polling data, Vote Compass survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern’s polite populist strategy masked failures in delivery that was compounded by ineffective delivery marketing during a majority of their first two and a half years in government. In doing so, the chapter argues that Labour were able to boost public perceptions of their delivery capability, but that this is a short-term solution to a long-term problem.

KW - Delivery

KW - Delivery communication

KW - Delivery management

KW - Polite populism

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T3 - Palgrave Studies in Political Marketing and Management

SP - 79

EP - 94

BT - Political Marketing and Management in the 2020 New Zealand General Election

A2 - Elder, Edward

A2 - Lees-Marshment, Jennifer

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CY - Switzerland

ER -

Lees-Marshment J, Elder E, Büdler J, Barraclough D, Frost A, Hemingway L et al. Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism. In Elder E, Lees-Marshment J, editors, Political Marketing and Management in the 2020 New Zealand General Election. 1 ed. Switzerland: Palgrave Macmillan. 2021. p. 79-94. (Palgrave Studies in Political Marketing and Management). Epub 2021 Oct 25. doi: 10.1007/978-3-030-77333-5_6

Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

Abstract

Publication series

Keywords

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Research output

Political Marketing and Management in the 2020 New Zealand General Election

Cite this