Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

R. Roslender, S. Hart

    Research output: Book/ReportBook

    Abstract

    The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.
    Original languageEnglish
    PublisherChartered Institute of Management Accountants
    ISBN (Print)9781859714898
    Publication statusPublished - 2002

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