The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.
|Publisher||Chartered Institute of Management Accountants|
|Publication status||Published - 2002|
Roslender, R., & Hart, S. (2002). Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation. Chartered Institute of Management Accountants. http://copac.ac.uk/search?&ti=Marketing+and+Management+Interfaces+in+the+Enactment+of+Strategic+Management+Accounting&sort-order=rank