TY - BOOK
T1 - Marketing and management interfaces in the enactment of strategic management accounting practices
T2 - an exploratory investigation
AU - Roslender, R.
AU - Hart, S.
N1 - dc.ispartof: CIMA Research Series;
PY - 2002
Y1 - 2002
N2 - The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.
AB - The three main elements of this report are: a review of the literature dealing with measurement of performance in management accounting and in marketing; a field study of ten organizations in different sectors (manufacturing, financial services, retailing); and a full description of the three types of interfaces between management accounting and marketing. It contains review of the literature. Based on a field study of ten organizations, it includes a full description of the three types of interfaces between management accounting and marketing.
M3 - Book
SN - 9781859714898
BT - Marketing and management interfaces in the enactment of strategic management accounting practices
PB - Chartered Institute of Management Accountants
ER -