Skip to main navigation Skip to search Skip to main content

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

    Research output: Contribution to journal › Article › peer-review

    Fingerprint

    Dive into the research topics of 'Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena'. Together they form a unique fingerprint.
    Sort by

    Keyphrases

    Social Sciences