Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry

Keyphrases

• Pakistani 100%
• Marketing Strategy 100%
• Relationship Age 100%
• Cellular Industry 100%
• Brand Love 100%
• Corporate Social Responsibility 40%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 40%
• Moderating Role 40%
• Purchase Intention 40%
• Social Discount Rate 40%
• Social Self 20%
• Design Methodology 20%
• Social Identity 20%
• Pakistan 20%
• High Volatility 20%
• Mediating Role 20%
• Moderator Variables 20%
• Service Firms 20%
• Cellular Services 20%
• Customer Purchase Intention 20%
• Market Experience 20%
• Self-expansion Theory 20%

Economics, Econometrics and Finance

• Industry 100%
• Marketing Management 100%
• Emerging Economies 100%
• Corporate Social Responsibility 50%
• Volatility 25%

Social Sciences

• Marketing Strategy 100%
• Emerging Market 100%
• Corporate Social Responsibility 50%
• Self and Identity 25%
• Volatility 25%
• Structural Equation Modeling 25%
• Pakistan 25%