Marketing to the senses

Opportunities in multisensory marketing

Gemma Calvert, Abhishek Pathak

    Research output: Contribution to journalArticle

    Original languageEnglish
    JournalAdmap Magazine
    Publication statusPublished - Apr 2015

    Cite this

    @article{a9bf0f677133406693effcca54cdcd93,
    title = "Marketing to the senses: Opportunities in multisensory marketing",
    author = "Gemma Calvert and Abhishek Pathak",
    year = "2015",
    month = "4",
    language = "English",

    }

    Marketing to the senses : Opportunities in multisensory marketing. / Calvert, Gemma ; Pathak, Abhishek.

    In: Admap Magazine, 04.2015.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Marketing to the senses

    T2 - Opportunities in multisensory marketing

    AU - Calvert, Gemma

    AU - Pathak, Abhishek

    PY - 2015/4

    Y1 - 2015/4

    M3 - Article

    ER -