Measuring persuasiveness in behaviour change support systems

Dominic De Franco (Lead / Corresponding author), Alison Pease, Mark Snaith

Research output: Contribution to journalConference article

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Abstract

In order to guide, measure and record progress in BCSS's a framework which outlines relevant aspects and methods by which they may be measured must be agreed. In this paper we introduce relevant criteria from argumentation: argument mode, initial position, belief entrenchment and incremental persuasion and show how these apply to a real world example of behaviour change. We finish by proposing a preliminary evaluation matrix which places our new criteria into context with existing criteria. This has three dimensions: (i) the type of persuasion, (ii) the person being persuaded and (iii) the type of evaluation.

Original languageEnglish
Pages (from-to)41-47
Number of pages7
JournalCEUR Workshop Proceedings
Volume2102
Publication statusPublished - 1 Jan 2018
Event6th International Workshop on Behavior Change Support Systems, BCSS 2018 - Waterloo, Canada
Duration: 16 Apr 201819 Apr 2018

Cite this

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abstract = "In order to guide, measure and record progress in BCSS's a framework which outlines relevant aspects and methods by which they may be measured must be agreed. In this paper we introduce relevant criteria from argumentation: argument mode, initial position, belief entrenchment and incremental persuasion and show how these apply to a real world example of behaviour change. We finish by proposing a preliminary evaluation matrix which places our new criteria into context with existing criteria. This has three dimensions: (i) the type of persuasion, (ii) the person being persuaded and (iii) the type of evaluation.",
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N2 - In order to guide, measure and record progress in BCSS's a framework which outlines relevant aspects and methods by which they may be measured must be agreed. In this paper we introduce relevant criteria from argumentation: argument mode, initial position, belief entrenchment and incremental persuasion and show how these apply to a real world example of behaviour change. We finish by proposing a preliminary evaluation matrix which places our new criteria into context with existing criteria. This has three dimensions: (i) the type of persuasion, (ii) the person being persuaded and (iii) the type of evaluation.

AB - In order to guide, measure and record progress in BCSS's a framework which outlines relevant aspects and methods by which they may be measured must be agreed. In this paper we introduce relevant criteria from argumentation: argument mode, initial position, belief entrenchment and incremental persuasion and show how these apply to a real world example of behaviour change. We finish by proposing a preliminary evaluation matrix which places our new criteria into context with existing criteria. This has three dimensions: (i) the type of persuasion, (ii) the person being persuaded and (iii) the type of evaluation.

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M3 - Conference article

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