Messy Marketing in the 2017 New Zealand Election: The Incomplete Market Orientation of the Labour and National Parties

Jennifer Lees-Marshment (Lead / Corresponding author)

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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2018
Political Marketing and Management in the 2017 New Zealand Election
Lees-Marshment, J. (Editor), 2018, 1 ed. Switzerland: Palgrave Macmillan. 158 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book