In several of our articles we have drawn analogies between inattentional blindness paradigms and misdirection. Memmert (2010) however, has criticized this analogy and urged for caution in assuming too much of a close relationship between these two phenomena. Here we consider the points raised by Memmert and highlight some misunderstandings and omissions in his interpretation of our work, which substantially undermine his argument. Debating the similarities and differences between aspects of misdirection and inattentional blindness is valuable and has the potential to highlight the utility of these two phenomena. However, it is important not to be misdirected by subtle differences between particular instances of each phenomenon, at the expense of failing to detect the opportunities that these phenomena present for extending our understanding of attention and awareness. (C) 2010 Elsevier Inc. All rights reserved.