Multimodal imaginaries and the "big worm": Materialities, artefacts and analogies in São Paulo's urban renovation

Felippe De Medeiros Oliveira, Gazi Islam, Maria Laura Toraldo

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

Recent interest in the multimodal accomplishment of organization has focused on the material and symbolic aspects of materiality. We argue that current literature invokes diverse "multimodal imaginaries," that is, ways of conceiving the relation between the material and the conceptual, and that the different imaginaries support a plurality of perspectives on materiality. Using the empirical case of a large urban renewal project in São Paulo, Brazil, we illustrate three different multimodal imaginaries - the concrete, the semiotic, and the mimetic - and indicate how each imaginary determines the way in which the site in question is discursively constructed. After outlining the different approaches, we discuss their theoretical implications, advantages, and constraints, setting an agenda for future studies of materiality in organizational and institutional contexts.

Original languageEnglish
Pages (from-to)27-62
Number of pages36
JournalResearch in the Sociology of Organizations
Volume54A
DOIs
Publication statusPublished - 2017

Keywords

  • Imaginary
  • Materiality
  • Multimodal ensemble
  • Representations

ASJC Scopus subject areas

  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

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