Nation Branding: Concepts, Issues, Practice

    Research output: Book/ReportBook

    18 Citations (Scopus)

    Abstract

    Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.

    Updates to this edition:

    New Academic Perspectives and Practitioner Insights in each chapter

    Updated and new cases from a broad range of nations and cultures

    Fresh coverage of online branding and social media

    New material covering the critical and ethical issues of nation branding, including the limitations

    Updated references and sources

    Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers

    This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
    Original languageEnglish
    Place of PublicationLondon
    PublisherRoutledge
    Number of pages302
    Edition3rd
    ISBN (Electronic)9781003100249
    ISBN (Print)9780367569884
    DOIs
    Publication statusPublished - 12 Apr 2022

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