New approaches for identifying and understanding complexity for product innovation success

Fraser S. Bruce; David Townson; Tom Inns

New approaches for identifying and understanding complexity for product innovation success

Fraser S. Bruce, David Townson, Tom Inns

Research output: Contribution to conference › Paper

Abstract

With most complex business issues emerging from the inter-and-intra relationships of individuals, many business leaders are now attempting to improve the social conditions found within their businesses. In this paper, the author presents the findings of an exploratory research project which explores the potential of Social Network Analysis (SNA), as a diagnostic tool for visually mapping and analysing the social relationships found across the extended boundaries of a medical device organisation. With a clear visualisation of these relationships, the author examines network maps to identify and understand barriers that are likely to restrict the successful identification of stakeholders needs - one of the factors for product innovation or development success. From the findings, the author prescribes network specific recommendations for improving the social conditions within the organisation.

Original language	English
Publication status	Published - 2005
Event	6th International Conference of the European Academy of Design - Bremen, Germany Duration: 29 Mar 2005 → 31 Mar 2005 http://ead.verhaag.net/conference/ (Link to conference host website)

Conference

Conference	6th International Conference of the European Academy of Design
Abbreviated title	EAD 06
Country	Germany
City	Bremen
Period	29/03/05 → 31/03/05
Internet address	http://ead.verhaag.net/conference/ (Link to conference host website)

Keywords

Complexity
Product
Social
Networks
Stakeholders
Relationships

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Bruce, F. S., Townson, D., & Inns, T. (2005). New approaches for identifying and understanding complexity for product innovation success. Paper presented at 6th International Conference of the European Academy of Design, Bremen, Germany. http://ead.verhaag.net/fullpapers/ead06_id240_2.pdf

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AU - Townson, David

AU - Inns, Tom

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AB - With most complex business issues emerging from the inter-and-intra relationships of individuals, many business leaders are now attempting to improve the social conditions found within their businesses. In this paper, the author presents the findings of an exploratory research project which explores the potential of Social Network Analysis (SNA), as a diagnostic tool for visually mapping and analysing the social relationships found across the extended boundaries of a medical device organisation. With a clear visualisation of these relationships, the author examines network maps to identify and understand barriers that are likely to restrict the successful identification of stakeholders needs - one of the factors for product innovation or development success. From the findings, the author prescribes network specific recommendations for improving the social conditions within the organisation.

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KW - Product

KW - Social

KW - Networks

KW - Stakeholders

KW - Relationships

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