The Ode Stones project is a pedagogic experiment in using lithic materials to reconnect 21st century illustration students to the Stone Age roots of Visual Communication Design. Within an Interpretation and Contextualisation module, the Ode Stones project was designed to improve the students’ ideation phase by engaging them through problem-solving ‘painting’ illustrations on stone. It challenged them to interpret the poems of John Keats onto three illustrated Ode Stones, and to then create three bespoke illustrated containers for each stone. This was framed by applying aspects of Material Engagement Theory (MET) to think through action, into their design processes. This cognitive archaeological theory was developed as a cross-disciplinary framework to help understand ancient meaning-making interactions through material artefacts. This paper explores the application of MET to modern Visual Communication Design practice. From their Ode Stone project rationales; each student’s text was qualitatively coded to reveal the emergent decisions they took while engaging with the lithic materials. This focused on form, texture, situation/context and painting decisions. By applying MET to Visual Communication Design, this paper reflects on how it can offer designers and illustrators a pragmatic, phenomenological and semiotic framework to underpin their tacit knowledge.
|Title of host publication||CONFIA 2020|
|Subtitle of host publication||8th International Conference on Illustration & Animation|
|Place of Publication||Portugal|
|Publisher||Instituto Politécnico do Cávado e do Ave|
|Number of pages||10|
|Publication status||Published - 23 Oct 2020|
|Event||8th International Conference on Illustration & Animation - Online, Portugal|
Duration: 23 Oct 2020 → 24 Oct 2020
Conference number: 8th
|Conference||8th International Conference on Illustration & Animation|
|Period||23/10/20 → 24/10/20|
- John Keats,
- Azilian Pebbles,
- Material Engagement Theory.