Persuasion Knowledge Transfer: A Conceptual Model

Aeni Zuhana Saidin, Catriona Macaulay, Nick Hine

    Research output: Chapter in Book/Report/Conference proceedingConference contribution


    Researchers are fully aware that the transfer of specialised knowledge to designer is important. This demand is especially high within the growing domain of persuasive technology that requires designers to grasp persuasion knowledge in order to design product, application or services that able to change peoples' attitude and behaviour. Therefore, this study aims to explore ways on how persuasion knowledge can be transferred and used during the design ideation stage. The literature analysis method was used to analyse the important persuasion elements involved in persuasive design. It become the basis of the conceptual model of persuasion knowledge transfer in inspiring the persuasive design ideas during the design process.

    Original languageEnglish
    Title of host publicationeProceedings Knowledge Management 6th International Conference 2012
    Subtitle of host publication"Managing Knowledge for Global and Collaborative Innovations"
    EditorsFauziah Baharom, Massudi Mahmuddin, Yuhanis Yusof, Nor Hashim, Shahizan Hassan, Nor Yusop, Wan Ishak, Mohamed Saip
    Place of PublicationSintok
    PublisherUniversiti Utara Malaysia
    Number of pages6
    ISBN (Print)9789832078661
    Publication statusPublished - 2012
    EventKnowledge Management 6th International Conference 2012 - Johor Bahru, Malaysia
    Duration: 4 Jul 20126 Jul 2012


    ConferenceKnowledge Management 6th International Conference 2012
    Abbreviated titleKMICe 2012
    CityJohor Bahru
    Internet address


    • persuasion knowledge
    • knowledge transfer
    • Persuasive technology


    Dive into the research topics of 'Persuasion Knowledge Transfer: A Conceptual Model'. Together they form a unique fingerprint.

    Cite this