Physical evidence as an asset in nation-brand equity

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationStrategic International Marketing
    Subtitle of host publicationAn Advanced Perspective
    EditorsT.C. Melewar, Suraksha Gupta
    Place of PublicationLondon
    Chapter15
    Pages241-257
    Publication statusPublished - 2012

    Keywords

    • Nation brand equity

    Cite this

    Dinnie, K. (2012). Physical evidence as an asset in nation-brand equity. In T. C. Melewar, & S. Gupta (Eds.), Strategic International Marketing: An Advanced Perspective (pp. 241-257).