Physical evidence as an asset in nation-brand equity

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic International Marketing
Subtitle of host publication	An Advanced Perspective
Editors	T.C. Melewar, Suraksha Gupta
Place of Publication	London
Chapter	15
Pages	241-257
Publication status	Published - 2012

Keywords

@inbook{e2185e29331e4198a2eb1dc12626bffc,

title = "Physical evidence as an asset in nation-brand equity",

keywords = "Nation brand equity",

author = "Keith Dinnie",

year = "2012",

language = "English",

isbn = "9780230580244",

pages = "241--257",

editor = "T.C. Melewar and Suraksha Gupta",

booktitle = "Strategic International Marketing",

}

TY - CHAP

T1 - Physical evidence as an asset in nation-brand equity

AU - Dinnie, Keith

PY - 2012

Y1 - 2012

KW - Nation brand equity

UR - https://www.macmillanihe.com/page/detail/Strategic-International-Marketing/?K=9780230580244

M3 - Chapter

SN - 9780230580244

SP - 241

EP - 257

BT - Strategic International Marketing

A2 - Melewar, T.C.

A2 - Gupta, Suraksha

CY - London

ER -