Political delivery marketing

Political marketing is most commonly associated with efforts to win an election, but if a politician wins power they need to deliver if they want to implement promised changes and maintain public support. Phil Goff’s political positioning was based on his ability to deliver, which makes his alignment with the literature on political delivery marketing during his first year worth consideration. Political delivery communication should ideally be a mix of showing progress, if not completion, showing that the mayor is working together with other stakeholders, individualising delivery and generating what Michael Barber calls ‘signature moments’ to demonstrate delivery. Political delivery marketing literature provides insights not just for central government, but also ones that can be applied to local government and vice-versa. The structure of local government committees can be used to increase accountability for political delivery from independent political representatives.