Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research

Edward Elder (Lead / Corresponding author), Jennifer Lees-Marshment

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

1 Book

1 results

2021
Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book