Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020

Jennifer Lees-Marshment

doi:10.1007/978-3-030-77333-5_1

Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020

Jennifer Lees-Marshment (Lead / Corresponding author)

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter provides an overview of political marketing and management in New Zealand. It reviews the election results and identifies key aspects and events that led to them. These include how the Government managed policy, the Christchurch shootings, the COVID-19 pandemic, the relatively late changes in the National Party’s leadership as well as the challenges and opportunities these brought for political marketing and management in practice. It provides an analysis of market-orientation in relation to Labour, National, New Zealand First, The Greens, ACT and the Māori Party. It draws on analysis of party policies, adverts and uses of Vote Compass data related to political marketing from the main and post-election surveys.

Original language	English
Title of host publication	Political Marketing and Management in the 2020 New Zealand General Election
Editors	Edward Elder, Jennifer Lees-Marshment
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Chapter	1
Pages	1-18
Number of pages	18
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5_1
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

Political marketing
Political management
Market-orientation
COVID-19

Access to Document

10.1007/978-3-030-77333-5_1

1 Book

Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book

Cite this

Lees-Marshment, J. (2021). Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020. In E. Elder, & J. Lees-Marshment (Eds.), Political Marketing and Management in the 2020 New Zealand General Election (1 ed., pp. 1-18). (Palgrave Studies in Political Marketing and Management ). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-77333-5_1

Lees-Marshment, Jennifer. / Political Marketing and Management in a Global Crisis : Challenges and Continuity in New Zealand 2017–2020. Political Marketing and Management in the 2020 New Zealand General Election. editor / Edward Elder ; Jennifer Lees-Marshment. 1. ed. Switzerland : Palgrave Macmillan, 2021. pp. 1-18 (Palgrave Studies in Political Marketing and Management ).

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Lees-Marshment, J 2021, Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020. in E Elder & J Lees-Marshment (eds), Political Marketing and Management in the 2020 New Zealand General Election. 1 edn, Palgrave Studies in Political Marketing and Management , Palgrave Macmillan, Switzerland, pp. 1-18. https://doi.org/10.1007/978-3-030-77333-5_1

Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020. / Lees-Marshment, Jennifer (Lead / Corresponding author).
Political Marketing and Management in the 2020 New Zealand General Election. ed. / Edward Elder; Jennifer Lees-Marshment. 1. ed. Switzerland: Palgrave Macmillan, 2021. p. 1-18 (Palgrave Studies in Political Marketing and Management ).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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AB - This chapter provides an overview of political marketing and management in New Zealand. It reviews the election results and identifies key aspects and events that led to them. These include how the Government managed policy, the Christchurch shootings, the COVID-19 pandemic, the relatively late changes in the National Party’s leadership as well as the challenges and opportunities these brought for political marketing and management in practice. It provides an analysis of market-orientation in relation to Labour, National, New Zealand First, The Greens, ACT and the Māori Party. It draws on analysis of party policies, adverts and uses of Vote Compass data related to political marketing from the main and post-election surveys.

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Lees-Marshment J. Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020. In Elder E, Lees-Marshment J, editors, Political Marketing and Management in the 2020 New Zealand General Election. 1 ed. Switzerland: Palgrave Macmillan. 2021. p. 1-18. (Palgrave Studies in Political Marketing and Management ). Epub 2021 Oct 25. doi: 10.1007/978-3-030-77333-5_1

Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020

Abstract

Publication series

Keywords

Access to Document

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Research output

Political Marketing and Management in the 2020 New Zealand General Election

Cite this