Political marketing and management in New Zealand 2020 Election: key findings and advice for future practice

This report identifies key findings and advice regarding future practice for political parties in New Zealand from research presented in the book Political Marketing and Management in the 2020 New Zealand General Election edited by Edward Elder and Jennifer Lees-Marshment. It covers issues and policy areas important to voters and how leaders and policies aligned with voters, supporters/prospective voters and key target markets.