TY - BOOK
T1 - Political Marketing and Management in the 2020 New Zealand General Election
A2 - Elder, Edward
A2 - Lees-Marshment, Jennifer
N1 - Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.
PY - 2021
Y1 - 2021
N2 - This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
AB - This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
KW - New Zealand Politics
KW - New Zealand 2020 General Election
KW - Marketing Leadership
KW - Prime Minister Jacinda Ardern
KW - Vote Compass
KW - Political Campaigning
KW - COVID-19 Pandemic
KW - Social Media Enagament
KW - Election Communication
U2 - 10.1007/978-3-030-77333-5
DO - 10.1007/978-3-030-77333-5
M3 - Book
SN - 9783030773328
T3 - Palgrave Studies in Political Marketing and Management
BT - Political Marketing and Management in the 2020 New Zealand General Election
PB - Palgrave Macmillan
CY - Switzerland
ER -