Political Marketing and Management in the 2020 New Zealand General Election

Edward Elder (Editor), Jennifer Lees-Marshment (Editor)

    Research output: Book/ReportBook

    Abstract

    This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
    Original languageEnglish
    Place of PublicationSwitzerland
    PublisherPalgrave Macmillan
    Number of pages186
    Edition1
    ISBN (Electronic)9783030773335
    ISBN (Print)9783030773328
    DOIs
    Publication statusPublished - 2021

    Publication series

    NamePalgrave Studies in Political Marketing and Management
    ISSN (Print)2946-2614
    ISSN (Electronic)2946-2622

    Keywords

    • New Zealand Politics
    • New Zealand 2020 General Election
    • Marketing Leadership
    • Prime Minister Jacinda Ardern
    • Vote Compass
    • Political Campaigning
    • COVID-19 Pandemic
    • Social Media Enagament
    • Election Communication

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