Political Marketing and Management in the 2020 New Zealand General Election

Edward Elder; Jennifer Lees-Marshment

doi:10.1007/978-3-030-77333-5

Political Marketing and Management in the 2020 New Zealand General Election

Edward Elder (Editor)
, Jennifer Lees-Marshment (Editor)

Research output: Book/Report › Book

Abstract

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

Original language	English
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Number of pages	186
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

New Zealand Politics
New Zealand 2020 General Election
Marketing Leadership
Prime Minister Jacinda Ardern
Vote Compass
Political Campaigning
COVID-19 Pandemic
Social Media Enagament
Election Communication

Access to Document

10.1007/978-3-030-77333-5

Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism
Lees-Marshment, J. (Lead / Corresponding author), Elder, E. (Lead / Corresponding author), Büdler, J., Barraclough, D., Frost, A., Hemingway, L., Lee, Z., Navot, S. & Tu’ifua, ‘., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 79-94 16 p. (Palgrave Studies in Political Marketing and Management).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research
Elder, E. (Lead / Corresponding author) & Lees-Marshment, J., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 149-164 16 p. (Palgrave Studies in Political Marketing and Management).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020
Lees-Marshment, J. (Lead / Corresponding author), 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 1-18 18 p. (Palgrave Studies in Political Marketing and Management ).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Cite this

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title = "Political Marketing and Management in the 2020 New Zealand General Election",

abstract = "This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand{\textquoteright}s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.",

keywords = "New Zealand Politics, New Zealand 2020 General Election, Marketing Leadership, Prime Minister Jacinda Ardern, Vote Compass, Political Campaigning, COVID-19 Pandemic, Social Media Enagament, Election Communication",

editor = "Edward Elder and Jennifer Lees-Marshment",

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year = "2021",

doi = "10.1007/978-3-030-77333-5",

language = "English",

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series = "Palgrave Studies in Political Marketing and Management",

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AB - This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

KW - New Zealand Politics

KW - New Zealand 2020 General Election

KW - Marketing Leadership

KW - Prime Minister Jacinda Ardern

KW - Vote Compass

KW - Political Campaigning

KW - COVID-19 Pandemic

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BT - Political Marketing and Management in the 2020 New Zealand General Election

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ER -

Political Marketing and Management in the 2020 New Zealand General Election

Abstract

Publication series

Keywords

Access to Document

Fingerprint

Research output

Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research

Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020

Cite this