Political Marketing and Management in the 2020 New Zealand General Election

Edward Elder (Editor), Jennifer Lees-Marshment (Editor)

    Research output: Book/Report › Book

    • 7 Chapter (peer-reviewed)

    Search results

    • 2021

      Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism

      Lees-Marshment, J. (Lead / Corresponding author), Elder, E. (Lead / Corresponding author), Büdler, J., Barraclough, D., Frost, A., Hemingway, L., Lee, Z., Navot, S. & Tu’ifua, ‘., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 79-94 16 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research

      Elder, E. (Lead / Corresponding author) & Lees-Marshment, J., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 149-164 16 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020

      Lees-Marshment, J. (Lead / Corresponding author), 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 1-18 18 p. (Palgrave Studies in Political Marketing and Management ).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Practitioner Perspectives on Political Marketing and Management

      Lees-Marshment, J. (Lead / Corresponding author), Elder, E., Campbell, R., Farrar, D., Jones, N., James, T., Munro, M., Navot, S., Seymour, D. & Talbot, D., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 121-148 28 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Targeted Communication by Minor and Major Parties

      Elder, E. (Lead / Corresponding author), Lees-Marshment, J., Usman Malik, S. & Zhao, L., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 109-120 12 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Targeting Party Supporters, Key Demographics and Undecided Voters

      Elder, E. (Lead / Corresponding author), Lees-Marshment, J., Chant, L., Osborne, D., Savoie, J. & van der Linden, C., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 57-77 21 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership

      Elder, E. (Lead / Corresponding author), Lees-Marshment, J., Chant, L., Osborne, D., Savoie, J. & van der Linden, C., 2021, Political Marketing and Management in the 2020 New Zealand General Election. Elder, E. & Lees-Marshment, J. (eds.). 1 ed. Switzerland: Palgrave Macmillan, p. 19-34 16 p. (Palgrave Studies in Political Marketing and Management).

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review