Political Marketing and Management in the 2024 UK election

TY - BOOK

T1 - Political Marketing and Management in the 2024 UK election

A2 - Lees-Marshment, Jennifer

A2 - Zisis, Ioannis

N1 - The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2025

PY - 2025/7/13

Y1 - 2025/7/13

N2 - This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.

AB - This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.

KW - Political Marketing

KW - Political Management

KW - Political Branding

KW - Labour Party

KW - Conservative Party

KW - UK 2024 election

KW - UK Politics

KW - Elections

KW - Crises

M3 - Book

SN - 9783031883132

SN - 9783031883163

T3 - Palgrave Studies in Political Marketing and Management

BT - Political Marketing and Management in the 2024 UK election

PB - Palgrave Macmillan

ER -