Political Marketing and Management in the 2024 UK election

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• 2025

  Introduction: Political Marketing and Management in the UK

  Lees-Marshment, J. & Zisis, I., 13 Jul 2025, Political Marketing and Management in the 2024 UK election. Lees-Marshment, J. & Zisis, I. (eds.). Palgrave Macmillan

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • Ethical Aspects 100%
  • Political Marketing 100%
  • Political Management 100%
  • Party Brands 100%
  • UK 100%

• Political marketing and management lessons for research and practice from the 2024 UK election

  Lees-Marshment, J. & Zisis, I., 13 Jul 2025, Political Marketing and Management in the 2024 UK election. Lees-Marshment, J. & Zisis, I. (eds.). Palgrave Macmillan

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • UK General Election 100%
  • Political Marketing 100%
  • Political Management 100%
  • UK 100%
  • Narrative 100%

• Political marketing strategy and voters concerns in the UK 2024 election

  Lees-Marshment, J., 13 Jul 2025, Political Marketing and Management in the 2024 UK election. Lees-Marshment, J. & Zisis, I. (eds.). Palgrave Macmillan

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • Political Marketing Strategies 100%
  • UK 100%
  • Marketing Strategy 100%
  • Elections 100%
  • Marketing Management 100%