Political marketing and management lessons for research and practice from the 2024 UK election

Keyphrases

• UK General Election 100%
• Political Marketing 100%
• Political Management 100%
• Politicians 50%
• Two-party 50%
• Good Governance 50%
• Democracy 50%
• Partisan 50%
• Academic Research 50%
• Communication Strategies 50%
• Management Skills 50%
• Crisis Management 50%
• Political System 50%
• Major Party 50%
• Unethical Behavior 50%
• Design Phase 50%
• Governance Management 50%
• Cynics 50%
• Unethical Practices 50%
• Academic Potential 50%
• Delivery Phase 50%
• Advertising Strategy 50%
• Populist Narratives 50%

Social Sciences

• UK 100%
• Narrative 100%
• Elections 100%
• Democracy 50%
• Political Systems 50%
• Communication Strategies 50%
• Crisis Management 50%

Economics, Econometrics and Finance

• Marketing 100%
• Crisis Management 50%