Political marketing and traditional values: ‘Old Laboury’ for ‘new times’?

TY - JOUR

T1 - Political marketing and traditional values

T2 - ‘Old Laboury’ for ‘new times’?

AU - Lees-Marshment, Jennifer

AU - Lilleker, Darren

N1 - @ 2001 Taylor & Francis Ltd

PY - 2001

Y1 - 2001

N2 - Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.

AB - Is New Labour a party with values or a skilfully manufactured entity designed to win elections? Considerable debate currently surrounds this question. This article argues that New Labour adopted a market-oriented model to gain voter support and examines whether this necessarily means a rejection of underpinning values. Analysing New Labour discourse, the authors argue there is a clear ethos underpinning New Labour even though the policies developed from its foundation are designed to have electoral appeal.

UR - https://www.scopus.com/pages/publications/85066224645

U2 - 10.1080/13569770127543

DO - 10.1080/13569770127543

M3 - Article

AN - SCOPUS:85066224645

SN - 1356-9775

VL - 7

SP - 205

EP - 216

JO - Contemporary Politics

JF - Contemporary Politics

IS - 3

ER -