Research output per year
Research output per year
Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove
Research output: Book/Report › Book
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:
•New and emerging trends in political marketing practice
•Analysis of a broad range of political marketing aspects
•Empirical examples as well as useful theoretical frameworks
•Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Original language | English |
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Place of Publication | New York |
Publisher | Routledge |
Number of pages | 330 |
ISBN (Electronic) | 9781136212192, 9780203095218 |
ISBN (Print) | 9780415632850 |
DOIs | |
Publication status | Published - 2014 |
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review