Political marketing in the United States

Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove

doi:10.4324/9780203095218

Political marketing in the United States

Jennifer Lees-Marshment
, Brian Conley
, Kenneth Cosgrove

Research output: Book/Report › Book

9 Citations (Scopus)

Abstract

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:

•New and emerging trends in political marketing practice

•Analysis of a broad range of political marketing aspects

•Empirical examples as well as useful theoretical frameworks

•Discussion of state/local level as well as presidential politics

This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Original language	English
Place of Publication	New York
Publisher	Routledge
Number of pages	330
ISBN (Electronic)	9781136212192, 9780203095218
ISBN (Print)	9780415632850
DOIs	https://doi.org/10.4324/9780203095218
Publication status	Published - 2014

ASJC Scopus subject areas

General Social Sciences

Access to Document

10.4324/9780203095218

Cite this

@book{42cc356342dd46d7813faaf773e5b791,

title = "Political marketing in the United States",

abstract = "Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: •New and emerging trends in political marketing practice •Analysis of a broad range of political marketing aspects •Empirical examples as well as useful theoretical frameworks •Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.",

author = "Jennifer Lees-Marshment and Brian Conley and Kenneth Cosgrove",

note = "Publisher Copyright: {\textcopyright} 2014 Taylor \& Francis.",

year = "2014",

doi = "10.4324/9780203095218",

language = "English",

isbn = "9780415632850",

publisher = "Routledge",

address = "United States",

}

TY - BOOK

T1 - Political marketing in the United States

AU - Lees-Marshment, Jennifer

AU - Conley, Brian

AU - Cosgrove, Kenneth

PY - 2014

Y1 - 2014

N2 - Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: •New and emerging trends in political marketing practice •Analysis of a broad range of political marketing aspects •Empirical examples as well as useful theoretical frameworks •Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

AB - Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: •New and emerging trends in political marketing practice •Analysis of a broad range of political marketing aspects •Empirical examples as well as useful theoretical frameworks •Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

UR - https://www.scopus.com/pages/publications/84955727855

U2 - 10.4324/9780203095218

DO - 10.4324/9780203095218

M3 - Book

AN - SCOPUS:84955727855

SN - 9780415632850

BT - Political marketing in the United States

PB - Routledge

CY - New York

ER -

Political marketing in the United States

Abstract

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Marketing US politics

US Political Marketing Trends and Implications

Cite this