Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians

Ioannis Zisis

Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

As political communication transforms by the prolonged use of social media platforms, maintaining an active social media profile turns into a component of representation. Using Twitter as a case study, this paper questions if the increasing online interactions with European Parliamentarians (MEPs), designate a deliberative function or if the platform works as a brand-building mechanism used for promotional purposes. In a series of semi-structured interviews, MEPs from crisis-inflicted countries (Ireland, Greece, Cyprus), indicated their willingness to embrace the co-production of policy proposals with citizen contributions (deliberation). However, their motivation to use existing social media as deliberative mechanisms is minimal, unless an institutional platform regulated and managed by the European Parliament (EP), would set up a new landscape for online political discussion.

Original language	English
Title of host publication	Proceedings of the European Marketing Academy
Subtitle of host publication	EMAC 2023 Regional Conference
Publisher	European Marketing Academy (EMAC)
Number of pages	2
Publication status	Published - 22 Nov 2023
Event	European Marketing Academy (EMAC) Regional Conference 2023 - Piraeus, Greece Duration: 27 Sept 2023 → 29 Sept 2023 https://proceedings.emac-online.org/index.cfm?eventid=46&EMAC%202023%20Regional%20C

Conference

Conference	European Marketing Academy (EMAC) Regional Conference 2023
Country/Territory	Greece
City	Piraeus
Period	27/09/23 → 29/09/23
Internet address	https://proceedings.emac-online.org/index.cfm?eventid=46&EMAC%202023%20Regional%20C

Keywords

Online Branding
European Parliament
Policy Deliberation

Access to Document

https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117251&Political%20Marketing%20in%20Times%20of%20Crisis:%20Resolving

Cite this

Zisis, I. (2023). Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians. In Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference Article R2023-117251 European Marketing Academy (EMAC) . https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117251&Political%20Marketing%20in%20Times%20of%20Crisis:%20Resolving

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title = "Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians",

abstract = "As political communication transforms by the prolonged use of social media platforms, maintaining an active social media profile turns into a component of representation. Using Twitter as a case study, this paper questions if the increasing online interactions with European Parliamentarians (MEPs), designate a deliberative function or if the platform works as a brand-building mechanism used for promotional purposes. In a series of semi-structured interviews, MEPs from crisis-inflicted countries (Ireland, Greece, Cyprus), indicated their willingness to embrace the co-production of policy proposals with citizen contributions (deliberation). However, their motivation to use existing social media as deliberative mechanisms is minimal, unless an institutional platform regulated and managed by the European Parliament (EP), would set up a new landscape for online political discussion.",

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author = "Ioannis Zisis",

year = "2023",

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day = "22",

language = "English",

booktitle = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy (EMAC) ",

note = "European Marketing Academy (EMAC) Regional Conference 2023 ; Conference date: 27-09-2023 Through 29-09-2023",

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Zisis, I 2023, Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians. in Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference., R2023-117251, European Marketing Academy (EMAC) , European Marketing Academy (EMAC) Regional Conference 2023, Piraeus, Greece, 27/09/23. <https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117251&Political%20Marketing%20in%20Times%20of%20Crisis:%20Resolving>

Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians. / Zisis, Ioannis.
Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference. European Marketing Academy (EMAC) , 2023. R2023-117251.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Zisis, Ioannis

PY - 2023/11/22

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N2 - As political communication transforms by the prolonged use of social media platforms, maintaining an active social media profile turns into a component of representation. Using Twitter as a case study, this paper questions if the increasing online interactions with European Parliamentarians (MEPs), designate a deliberative function or if the platform works as a brand-building mechanism used for promotional purposes. In a series of semi-structured interviews, MEPs from crisis-inflicted countries (Ireland, Greece, Cyprus), indicated their willingness to embrace the co-production of policy proposals with citizen contributions (deliberation). However, their motivation to use existing social media as deliberative mechanisms is minimal, unless an institutional platform regulated and managed by the European Parliament (EP), would set up a new landscape for online political discussion.

AB - As political communication transforms by the prolonged use of social media platforms, maintaining an active social media profile turns into a component of representation. Using Twitter as a case study, this paper questions if the increasing online interactions with European Parliamentarians (MEPs), designate a deliberative function or if the platform works as a brand-building mechanism used for promotional purposes. In a series of semi-structured interviews, MEPs from crisis-inflicted countries (Ireland, Greece, Cyprus), indicated their willingness to embrace the co-production of policy proposals with citizen contributions (deliberation). However, their motivation to use existing social media as deliberative mechanisms is minimal, unless an institutional platform regulated and managed by the European Parliament (EP), would set up a new landscape for online political discussion.

KW - Online Branding

KW - European Parliament

KW - Policy Deliberation

M3 - Conference contribution

BT - Proceedings of the European Marketing Academy

PB - European Marketing Academy (EMAC)

Y2 - 27 September 2023 through 29 September 2023

ER -

Political Marketing in Times of Crisis: How the Institutionalisation of Online Policy Discussions can Resolve the Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians

Abstract

Conference

Keywords

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