Political Marketing: Principles and Applications

Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

Research output: Book/ReportBook

Abstract

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: • Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; • A new employability section on political marketing in the workplace; • Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages286
Edition3rd
ISBN (Electronic)9781351136891, 9781351136907
ISBN (Print)9780815353201
DOIs
Publication statusPublished - 27 May 2019

ASJC Scopus subject areas

  • General Social Sciences
  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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  • Broadcast political marketing communication

    Raynauld, V. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Routledge, p. 152-182 31 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  • Conclusion: Political marketing practice and ethics

    Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Taylor and Francis Group, p. 240-264 25 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  • Internal political marketing

    Pettitt, R. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. Routledge, p. 118-151 34 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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