Political Marketing: Principles and Applications

Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

    Research output: Book/Report › Book

    • 9 Chapter (peer-reviewed)

    Search results

    • 2019

      Broadcast political marketing communication

      Raynauld, V. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Routledge, p. 152-182 31 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Conclusion: Political marketing practice and ethics

      Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Taylor and Francis Group, p. 240-264 25 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      1 Citation (Scopus)

    • Internal political marketing

      Pettitt, R. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. Routledge, p. 118-151 34 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Introduction to political marketing

      Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Routledge, p. 1-16 16 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      1 Citation (Scopus)

    • Political branding

      Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Routledge, p. 86-117 32 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Political delivery marketing

      Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Taylor and Francis Group, p. 211-239 29 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      2 Citations (Scopus)

    • Political market research

      Turcotte, A. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. London: Routledge, p. 53-85 33 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Political strategy

      Conley, B. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. Routledge, p. 17-52 36 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    • Relational political marketing communication

      Elder, E. & Lees-Marshment, J., 27 May 2019, Political Marketing: Principles and Applications. 3rd ed. Routledge, p. 183-210 28 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

      1 Citation (Scopus)