Political marketing theory and practice: A reply to Ormrod's critique of the Lees-Marshment market-oriented party model

Jennifer Lees-Marshment

doi:10.1111/j.1467-9256.2006.00258.x

Political marketing theory and practice: A reply to Ormrod's critique of the Lees-Marshment market-oriented party model

Jennifer Lees-Marshment

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Abstract

In this article I discuss the 'Lees-Marshment model' of a market-oriented party in response to the criticisms from Robert Ormrod. In doing this I note recent modifications I have made, comment on its comparative potential and put forward my own evaluation of the areas that need development such as communication of delivery, implementation and empirical verification.

Original language	English
Pages (from-to)	119-125
Number of pages	7
Journal	Politics
Volume	26
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-9256.2006.00258.x
Publication status	Published - May 2006

ASJC Scopus subject areas

Political Science and International Relations

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10.1111/j.1467-9256.2006.00258.x

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Political marketing theory and practice: A reply to Ormrod's critique of the Lees-Marshment market-oriented party model

Abstract

ASJC Scopus subject areas

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