Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing

Giannina Warren, Athina Dilmperi (Lead / Corresponding author), Keith Dinnie

Research output: Contribution to journalArticlepeer-review

Abstract

Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.

Original languageEnglish
Article number103276
Number of pages13
JournalAnnals of Tourism Research
Volume91
Early online date24 Jul 2021
DOIs
Publication statusE-pub ahead of print - 24 Jul 2021

Keywords

  • Governance
  • Legitimacy
  • Place branding
  • Place promotion
  • Stakeholders

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