Abstract
Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.
| Original language | English |
|---|---|
| Article number | 103276 |
| Number of pages | 13 |
| Journal | Annals of Tourism Research |
| Volume | 91 |
| Early online date | 24 Jul 2021 |
| DOIs | |
| Publication status | Published - Nov 2021 |
Keywords
- Governance
- Legitimacy
- Place branding
- Place promotion
- Stakeholders
ASJC Scopus subject areas
- Development
- Tourism, Leisure and Hospitality Management
Fingerprint
Dive into the research topics of 'Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver