Power to the People: An Essay on Branding and Global Democracy

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


    The world is moving in two opposite and mutually incompatible direc. tions at one and the same time as if it was divided into two parallel universes: more prosperity for more people and yet even more poverty for even more people; the ideas of democracy literally catching fire as I write during the Arab Spring but also gruesome tyrannies and radical religious groups spreading dread and fear through terror and torture. Prominent political theorists have described each of these movements.
    Original languageEnglish
    Title of host publicationHumanistic Marketing
    EditorsRichard Varey, Michael Pirson
    Number of pages12
    Publication statusPublished - 2014

    Publication series

    NameHumanism in Business Series
    ISSN (Print)2662-124X
    ISSN (Electronic)2662-1258


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