Practitioner Perspectives on Political Marketing and Management

Jennifer Lees-Marshment; Edward Elder; Robin Campbell; David Farrar; Neale Jones; Tom James; Mike Munro; Shai Navot; David Seymour; David Talbot

doi:10.1007/978-3-030-77333-5_9

Practitioner Perspectives on Political Marketing and Management

Jennifer Lees-Marshment (Lead / Corresponding author)
, Edward Elder
, Robin Campbell
, David Farrar
, Neale Jones
, Tom James
, Mike Munro
, Shai Navot
, David Seymour
, David Talbot

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

This chapter presents multiple perspectives of practitioners involved from government and opposition, major and minor parties and outside Parliament on the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy through government and delivery marketing, the overarching themes of which are discussed at the end of the chapter.

Original language	English
Title of host publication	Political Marketing and Management in the 2020 New Zealand General Election
Editors	Edward Elder, Jennifer Lees-Marshment
Place of Publication	Switzerland
Publisher	Palgrave Macmillan
Chapter	9
Pages	121-148
Number of pages	28
Edition	1
ISBN (Electronic)	9783030773335
ISBN (Print)	9783030773328
DOIs	https://doi.org/10.1007/978-3-030-77333-5_9
Publication status	Published - 2021

Publication series

Name	Palgrave Studies in Political Marketing and Management
ISSN (Print)	2946-2614
ISSN (Electronic)	2946-2622

Keywords

Political practitioners
Rebranding
Policy management
Market research

Access to Document

10.1007/978-3-030-77333-5_9

1 Book

Political Marketing and Management in the 2020 New Zealand General Election
Elder, E. (Editor) & Lees-Marshment, J. (Editor), 2021, 1 ed. Switzerland: Palgrave Macmillan. 186 p. (Palgrave Studies in Political Marketing and Management)
Research output: Book/Report › Book

Cite this

Lees-Marshment, J., Elder, E., Campbell, R., Farrar, D., Jones, N., James, T., Munro, M., Navot, S., Seymour, D., & Talbot, D. (2021). Practitioner Perspectives on Political Marketing and Management. In E. Elder, & J. Lees-Marshment (Eds.), Political Marketing and Management in the 2020 New Zealand General Election (1 ed., pp. 121-148). (Palgrave Studies in Political Marketing and Management). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-77333-5_9

Lees-Marshment, Jennifer ; Elder, Edward ; Campbell, Robin et al. / Practitioner Perspectives on Political Marketing and Management. Political Marketing and Management in the 2020 New Zealand General Election. editor / Edward Elder ; Jennifer Lees-Marshment. 1. ed. Switzerland : Palgrave Macmillan, 2021. pp. 121-148 (Palgrave Studies in Political Marketing and Management).

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abstract = "This chapter presents multiple perspectives of practitioners involved from government and opposition, major and minor parties and outside Parliament on the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy through government and delivery marketing, the overarching themes of which are discussed at the end of the chapter.",

keywords = "Political practitioners, Rebranding, Policy management, Market research",

author = "Jennifer Lees-Marshment and Edward Elder and Robin Campbell and David Farrar and Neale Jones and Tom James and Mike Munro and Shai Navot and David Seymour and David Talbot",

note = "Copyright: {\textcopyright} The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.",

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doi = "10.1007/978-3-030-77333-5\_9",

language = "English",

isbn = "9783030773328",

series = "Palgrave Studies in Political Marketing and Management",

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Lees-Marshment, J, Elder, E, Campbell, R, Farrar, D, Jones, N, James, T, Munro, M, Navot, S, Seymour, D & Talbot, D 2021, Practitioner Perspectives on Political Marketing and Management. in E Elder & J Lees-Marshment (eds), Political Marketing and Management in the 2020 New Zealand General Election. 1 edn, Palgrave Studies in Political Marketing and Management, Palgrave Macmillan, Switzerland, pp. 121-148. https://doi.org/10.1007/978-3-030-77333-5_9

Practitioner Perspectives on Political Marketing and Management. / Lees-Marshment, Jennifer (Lead / Corresponding author); Elder, Edward; Campbell, Robin et al.
Political Marketing and Management in the 2020 New Zealand General Election. ed. / Edward Elder; Jennifer Lees-Marshment. 1. ed. Switzerland: Palgrave Macmillan, 2021. p. 121-148 (Palgrave Studies in Political Marketing and Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Practitioner Perspectives on Political Marketing and Management

AU - Lees-Marshment, Jennifer

AU - Elder, Edward

AU - Campbell, Robin

AU - Farrar, David

AU - Jones, Neale

AU - James, Tom

AU - Munro, Mike

AU - Navot, Shai

AU - Seymour, David

AU - Talbot, David

N1 - Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.

PY - 2021

Y1 - 2021

N2 - This chapter presents multiple perspectives of practitioners involved from government and opposition, major and minor parties and outside Parliament on the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy through government and delivery marketing, the overarching themes of which are discussed at the end of the chapter.

AB - This chapter presents multiple perspectives of practitioners involved from government and opposition, major and minor parties and outside Parliament on the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy through government and delivery marketing, the overarching themes of which are discussed at the end of the chapter.

KW - Political practitioners

KW - Rebranding

KW - Policy management

KW - Market research

U2 - 10.1007/978-3-030-77333-5_9

DO - 10.1007/978-3-030-77333-5_9

M3 - Chapter (peer-reviewed)

SN - 9783030773328

T3 - Palgrave Studies in Political Marketing and Management

SP - 121

EP - 148

BT - Political Marketing and Management in the 2020 New Zealand General Election

A2 - Elder, Edward

A2 - Lees-Marshment, Jennifer

PB - Palgrave Macmillan

CY - Switzerland

ER -

Lees-Marshment J, Elder E, Campbell R, Farrar D, Jones N, James T et al. Practitioner Perspectives on Political Marketing and Management. In Elder E, Lees-Marshment J, editors, Political Marketing and Management in the 2020 New Zealand General Election. 1 ed. Switzerland: Palgrave Macmillan. 2021. p. 121-148. (Palgrave Studies in Political Marketing and Management). Epub 2021 Oct 25. doi: 10.1007/978-3-030-77333-5_9

Practitioner Perspectives on Political Marketing and Management

Abstract

Publication series

Keywords

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Research output

Political Marketing and Management in the 2020 New Zealand General Election

Cite this