@conference{31171f5d7c5a4c92b4c411bdbaefd6c5,
title = "Product innovation and its role in ecological sustainability",
keywords = "Design, Product design, Product innovation",
author = "Marlene Ivey and Cooper, {Rachel C.} and Vasco Branco",
note = "This conference paper was the outcome of practice led research that focused on designed objects in the domestic environment. Using Ezio Manzini's dematerialised new product development theory, the research explored the potential of a dinner plate/place setting to prompt a discourse and lead to a deeper understanding of sustainability. The 'Janus Plate', a plate with two surfaces one convex and the other concave, was designed as a single plate for use throughout a meal and was a transmutation of Ezio Manzini{\textquoteright}s (1998) hypothesis for dematerialised new product development which is rooted in sustainability. Participant groups were brought together to use the plate in dynamic dining scenarios, and to share observations rence, 10 - 12 april 2001, Universidade de Aveiro.and questions about the “Janus Plate”, its form, function and cultural acceptability. This was an experiment in creating a discursive object as a tool to facilitate social interaction and the experience of shared understanding/knowledge generation from the perspective of first principles. The experiment concluded that the novel character of the object served to challenge an existing paradigm and prompt users to engage in a discourse of discovery rather than a discourse of informed use - a degree of unfamiliarity in familiar objects could be used to meaningfully engage users in the function, meaning and design of physical artefacts. This research was significant in that it not only represented a transmutation of Manzini's hypothesis to a designed object, it generated the research questions that formulated the successful AHRC bid for {\textquoteleft}Experimenting with the Co-experience Environment.{\textquoteright} The Janus Plate was nominated for the international 2005 INDEX Award. www.index2005.dk/Members/bomedy/homeObject, www.creativekit.co.uk/dscribe%20experience.htm ; 4th International Conference of the European Academy of Design, EAD 04 ; Conference date: 10-04-2001 Through 12-04-2001",
year = "2001",
language = "English",
url = "http://www.ead.lancs.ac.uk/conf/EAD_04.html",
}
