Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationOn Korea
    Place of PublicationSeoul
    PublisherKorea Economic Institute
    Chapter6
    Pages95-104
    Volume3
    Publication statusPublished - 2010

    Keywords

    • Nation branding, Korea

    Cite this

    Dinnie, K. (2010). Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy. In On Korea (Vol. 3, pp. 95-104). Korea Economic Institute.