Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Keywords

@inbook{6be2a7b8092740e59d63abf94dc7efbb,

title = "Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy",

keywords = "Nation branding, Korea",

author = "Keith Dinnie",

year = "2010",

language = "English",

volume = "3",

pages = "95--104",

booktitle = "On Korea",

publisher = "Korea Economic Institute",

address = "Korea, Republic of",

}