Abstract
Based on analysis of 23 interviews, this paper examines how social media and online content is implicated in the collective, resistant and transnational media experiences of Black women in Britain. It contributes to scholarship concerning race and the virtual marketplace by examining tensions between the countercultural, communal and commercial qualities of Black women’s online experiences. Drawing upon theorising of the oppositional spectator gaze of Black women, and narratives of technology consumption, we unpack how Black women’s digital activity can enable them to navigate the hegemony of US content, their marginalisation in British mass-media, and situate them within a Black experience that transcends Britain’s borders. Our work illustrates how Black women’s online encounters can be a source of resistance, Black digital commentary and community, as well as being subject to corporate co-optation. We conceptualise such online experiences as being shaped by transnational dimensions of the relationship between race, media and markets.
| Original language | English |
|---|---|
| Number of pages | 16 |
| Journal | Consumption Markets and Culture |
| Early online date | 29 Jan 2019 |
| DOIs | |
| Publication status | E-pub ahead of print - 29 Jan 2019 |
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Keywords
- Black women
- digital
- intersectionality
- media
- race
- resistance
Cite this
}
Resisting media marginalisation : Black women’s digital content and collectivity. / Sobande, Francesca (Lead / Corresponding author); Fearfull, Anne; Brownlie, Douglas.
In: Consumption Markets and Culture, 29.01.2019.Research output: Contribution to journal › Article
TY - JOUR
T1 - Resisting media marginalisation
T2 - Black women’s digital content and collectivity
AU - Sobande, Francesca
AU - Fearfull, Anne
AU - Brownlie, Douglas
PY - 2019/1/29
Y1 - 2019/1/29
N2 - Based on analysis of 23 interviews, this paper examines how social media and online content is implicated in the collective, resistant and transnational media experiences of Black women in Britain. It contributes to scholarship concerning race and the virtual marketplace by examining tensions between the countercultural, communal and commercial qualities of Black women’s online experiences. Drawing upon theorising of the oppositional spectator gaze of Black women, and narratives of technology consumption, we unpack how Black women’s digital activity can enable them to navigate the hegemony of US content, their marginalisation in British mass-media, and situate them within a Black experience that transcends Britain’s borders. Our work illustrates how Black women’s online encounters can be a source of resistance, Black digital commentary and community, as well as being subject to corporate co-optation. We conceptualise such online experiences as being shaped by transnational dimensions of the relationship between race, media and markets.
AB - Based on analysis of 23 interviews, this paper examines how social media and online content is implicated in the collective, resistant and transnational media experiences of Black women in Britain. It contributes to scholarship concerning race and the virtual marketplace by examining tensions between the countercultural, communal and commercial qualities of Black women’s online experiences. Drawing upon theorising of the oppositional spectator gaze of Black women, and narratives of technology consumption, we unpack how Black women’s digital activity can enable them to navigate the hegemony of US content, their marginalisation in British mass-media, and situate them within a Black experience that transcends Britain’s borders. Our work illustrates how Black women’s online encounters can be a source of resistance, Black digital commentary and community, as well as being subject to corporate co-optation. We conceptualise such online experiences as being shaped by transnational dimensions of the relationship between race, media and markets.
KW - Black women
KW - digital
KW - intersectionality
KW - media
KW - race
KW - resistance
UR - http://www.scopus.com/inward/record.url?scp=85060782059&partnerID=8YFLogxK
U2 - 10.1080/10253866.2019.1571491
DO - 10.1080/10253866.2019.1571491
M3 - Article
AN - SCOPUS:85060782059
JO - Consumption Markets and Culture
JF - Consumption Markets and Culture
SN - 1025-3866
ER -