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Routledge Handbook of Political Marketing
Jennifer Lees-Marshment
Research output
:
Book/Report
›
Book
18
Citations (Scopus)
Overview
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Research Outputs
(4)
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Dive into the research topics of 'Routledge Handbook of Political Marketing'. Together they form a unique fingerprint.
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Keyphrases
Political Marketing
100%
Politics
25%
Changing Relationships
25%
Product Development
25%
Political Leadership
25%
Public Government
25%
Barack Obama
25%
Academic Experts
25%
Structured Discussion
25%
Product Branding
25%
Internal Marketing
25%
Edge Contribution
25%
Product Strategy
25%
Government Marketing
25%
Presidential Campaigns
25%
Delivery Policy
25%
Social Sciences
Guides
100%
Tuition Fee
20%
Case Study
20%
Wealth
20%
Product Development
20%
Internal Marketing
20%