Routledge Handbook of Political Marketing

Research output: Book/Report › Book

18 Citations (Scopus)

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2011
Conclusion: new directions in political marketing practice, political marketing and democracy, and future trends
Lees-Marshment, J., 2011, Routledge Handbook of Political Marketing. Lees-Marshment, J. (ed.). 1 ed. London: Routledge, p. 366-386 21 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
4 Citations (Scopus)
Introduction: political marketing in the 21st century
Lees-Marshment, J., 2011, Routledge Handbook of Political Marketing. Lees-Marshment, J. (ed.). 1 ed. London: Routledge, p. 19-21 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Making space for leadership: the scope for politicians to choose how they respond to market research
Lees-Marshment, J., 2011, Routledge Handbook of Political Marketing. London: Routledge, p. 354-365 12 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
2 Citations (Scopus)
Political party market orientation in a global perspective
Strömbäck, J., Lees-Marshment, J. & Rudd, C., 2011, Routledge Handbook of Political Marketing. 1 ed. London: Routledge, p. 79-92 14 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
3 Citations (Scopus)

Research output