Rural Communities and Pervasive Advertising

Nick Taylor, Keith Cheverst

    Research output: Chapter in Book/Report/Conference proceedingChapter


    Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community
    Original languageEnglish
    Title of host publicationPervasive advertising
    EditorsJorg Muller, Florian Alt, Daniel Michaels
    Place of PublicationLondon
    Number of pages18
    ISBN (Electronic)9780857293527
    ISBN (Print)9780857293510
    Publication statusPublished - 2011

    Publication series

    NameHuman-Computer Interaction Series
    ISSN (Print)1571-5035


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