Screening marketing

videography and the expanding horizons of filmic research

Joonas Rokka, Joel Hietanen, Douglas Brownlie

    Research output: Contribution to journalEditorial

    5 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)421-431
    Number of pages11
    JournalJournal of Marketing Management
    Volume34
    Issue number5-6
    DOIs
    Publication statusPublished - 6 Aug 2018

    Cite this

    Rokka, Joonas ; Hietanen, Joel ; Brownlie, Douglas. / Screening marketing : videography and the expanding horizons of filmic research. In: Journal of Marketing Management. 2018 ; Vol. 34, No. 5-6. pp. 421-431.
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    Screening marketing : videography and the expanding horizons of filmic research. / Rokka, Joonas; Hietanen, Joel; Brownlie, Douglas.

    In: Journal of Marketing Management, Vol. 34, No. 5-6, 06.08.2018, p. 421-431.

    Research output: Contribution to journalEditorial

    TY - JOUR

    T1 - Screening marketing

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    AU - Rokka, Joonas

    AU - Hietanen, Joel

    AU - Brownlie, Douglas

    PY - 2018/8/6

    Y1 - 2018/8/6

    UR - http://www.scopus.com/inward/record.url?scp=85051143692&partnerID=8YFLogxK

    U2 - 10.1080/0267257X.2017.1403112

    DO - 10.1080/0267257X.2017.1403112

    M3 - Editorial

    VL - 34

    SP - 421

    EP - 431

    JO - Journal of Marketing Management

    JF - Journal of Marketing Management

    SN - 0267-257X

    IS - 5-6

    ER -