Screening marketing: videography and the expanding horizons of filmic research

Joonas Rokka, Joel Hietanen, Douglas Brownlie

    Research output: Contribution to journalEditorialpeer-review

    23 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)421-431
    Number of pages11
    JournalJournal of Marketing Management
    Issue number5-6
    Publication statusPublished - 6 Aug 2018

    ASJC Scopus subject areas

    • Strategy and Management
    • Marketing

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