Sectoral brand management: A social constructionist approach in the business-to-business market

  • Marina Lourenção (Lead / Corresponding author)
  • , Janaina de Moura Engracia Giraldi
  • , Keith Dinnie

    Research output: Contribution to journal › Article › peer-review

    1 Citation (Scopus)

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    Keyphrases

    Earth and Planetary Sciences

    Social Sciences

    Economics, Econometrics and Finance