Fingerprint
Dive into the research topics of 'Sectoral brand management: A social constructionist approach in the business-to-business market'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Sectoral brand management: A social constructionist approach in the business-to-business market
Marina Lourenção (Lead / Corresponding author), Janaina de Moura Engracia Giraldi, Keith Dinnie
Research output: Contribution to journal › Article › peer-review
1
Citation
(Scopus)